Finns have long been avid consumers of rye bread. Such is their enthusiasm for this culinary staple that they even take it with them on trips abroad.
In the summertime Finns head to their summer cottages on the mass in the weekends and during summer holidays. As a result, rural communities around the country often double in size during the warmer months, with this temporary migration giving a considerable boost to the local economies. There is one product in particular that these city slickers enthusiastically seek out during their temporary stays that can’t be found on store shelves elsewhere.
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